FRESHLY
Estonia's first smoothie bowls

Refreshing flavours!

Refreshing smoothie bowls that bring flavour-packed energy to every summer day. Made from carefully selected ingredients to delight both the eyes and the taste buds. Come and taste the FRESHLY experience.

Refreshing
Exotically Tropical
Local Produce
Why FRESHLY?

FRESHLY brings you freshness that starts with a single spoonful.

We want to create a light and pleasant feeling after eating, so your stomach is full, but you don't feel heavy.

Refreshing

Smoothie bowls are highly nutritious, containing granola, smoothie, fresh berries and nuts.

Exotically Tropical

Our selection of smoothie bowls includes exotic flavours. We offer bowls with mango, passion fruit and kiwi.

Local Produce

We prioritise Estonian local producers and carefully selected ingredients.

FRESHLY smoothie bowls at festival — photo 1
FRESHLY smoothie bowls at festival — photo 2
FRESHLY smoothie bowls at festival — photo 3
FRESHLY smoothie bowls at festival — photo 4
Anete and Keiri, FRESHLY founders
Our story

From a Croatian trip to the Estonian market!

Our idea was born on a summer trip to Croatia, walking the streets, we discovered a local smoothie bowl shop and knew immediately this is something Estonia doesn't have. We were walking the streets when our friend decided to order a smoothie bowl. We had already been thinking about working in the food industry.

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How it all began

Our idea to enter the Estonian market with smoothie bowls started on a summer trip to Croatia.

We were walking the streets when our friend decided to order a smoothie bowl from a local shop. We had already been thinking about working in the food industry.

In Croatia, Anete said to Keiri: "Take a picture of this menu, we might need it in the future if we ever start in the food industry." We let the idea simmer for a while, and last autumn we decided that next summer could be the moment to take our first fairs.

At the end of 2025 we quietly started putting together a menu and researching what it actually takes to start a business. We also got familiar with the surrounding market. We found that smoothie bowls are not offered in Estonia and this is our opportunity to seize it and bring it to market.

Now we've reached the point where we're building our first business alongside school, work and personal life, and we're excited to see what this experience brings us and what the summer holds.

Our journey

01

Summer 2025

Inspiration in Croatia

We were walking the streets of Croatia when our friend decided to order a smoothie bowl from a local café. We knew immediately, this doesn't exist in Estonia.

02

Autumn 2025

The idea develops

We researched the Estonian market and decided that next summer is the moment to enter the food industry.

03

Winter 2025–2026

Planning

We started putting together the menu, researched the market and learned what it takes to start a business.

04

Summer 2026

FRESHLY's first summer

Serving smoothie bowls every summer weekend in different locations across Estonia.

Where to find us?

Come taste for yourself

Private Events

Invite us to your birthday, corporate event or special project.

Festivals

Find us at summer festivals and music events across Estonia.

Fairs & Markets

Visit us at local fairs and events across Estonia.

Always happy to hear from you

Let's talk!

Want to give us feedback or invite us to your event?

Send us a message